LOGO DESIGN, BRAND IDENTITY

Construction

Chavez Custom Carpentry

BRAND DESIGNER

Carlos sought a new logo and brand identity for his business. After initial talks, positioning became clear and opportunities for a unique identity tied to his skill set opened up. We developed the logo and branding elements to fit his needs within his growing business. Touching on the carpenter story, I introduced a customized typeface and a logo that looks like it was clean cut to match.

LOGO MARK

Logo mark consists of three “C”s and is made with specific angles denoting the customization process of carpentry. The brand story is told visually here, as if someone has cut through the middle of the mark itself with a saw. The mark is modern and clean—representing both the brand story and brand attributes.

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BRAND APPLICATION

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